MBFW Miami Swim Announces Designers To Showcase 2008 Collections

IMG Fashion announced the final lineup of designers for the Mercedes-Benz Fashion Week Miami Swim which will include shows by Bella Mar Swim by Jacquelyne Love, Badgley Mischka, Cia.Maritima, Xtra Life LYCRA, DE et DR, True Religion, Red Carter, Ashley Paige, ANK by Mirla Sabino, BECCA, Shay Todd, Rosa Cha, Zimmerman, Parke & Ronen and Jessica Simpson. The companies 2008 collections will be featured from July 10 to 14.

The 15-show MBFW event is entering its third season and has grown to five days and a record of 15 shows. The shows producer, global sports, entertainment and media giant IMG is also welcoming Mercedes-Benz as title sponsor.

The excitement as if powered by a Mercedes Benz fuel pump is building up. We are so excited to be coming back to Miami with such a fabulous group of designers, said Svp of IMG Fashion, Fern Mallis. To have grown so quickly in three years is really rewarding and we continue to see more and more interest in this category as we become a destination for internationally recognized brands and designers. Also, having Mercedes-Benz as a partner across all of our events here in the U.S. continues to solidify and enhance our fashion platform.

MBFW will be held at Miami Beachs historic Raleigh Hotel, with all three venues accessed via an event lobby at Collins Avenue at 18th Street, directly next to the hotels main entrance. All three venues, The Cabana Grande, The Beachway and The Oasis, will feature the outstanding production elements and amenities that designers, media and the fashion industry have come to expect from IMG Fashion events.

In addition, on July 12th, the True Religion Swim Collection will showcase at the MBWF. We are very excited to showcase our first-ever swimwear line in Miami Beach, a city which caters to the year-round beachgoers and poolside fashionistas. You can expect the latest designs in our first-ever swimwear line, with an extensive range of vintage-inspired prints, bold hippie florals, intricate paisleys, crocheted patterns, ombr and beaded swimsuits in a bright, extensive range of colors. The suits will feature unique, novelty fabrics and embellishments, embroidery and beading in a mix of two pieces and coordinating cover-ups. InGears expertise in making quality swimsuits with exceptional fit and trendsetting fabrics and concepts makes it the ideal partner to translate True Religions cutting-edge appeal into this new swim collection, said Jeffrey Lubell, the chairman and chief executive officer.

Additionally, the Miami Beach trade show for swimwear and swim-related apparel is the largest show of its kind worldwide, and this is the ideal venue to debut our collection for the upcoming cruise season to the most comprehensive gathering of the industry professionals and buyers, said Michael Buckley, the president.

Joining Mercedes-Benz in sponsoring the shows this season will be LYCRA, Smashbox Cosmetics, the Greater Miami Convention & Visitors Bureau, DHL, The Raleigh, The new AT&T, Havaianas, Nivea, Continental Airlines, Sunsilk, Peroni, Vida Tequila, Ocean Drive, California Apparel News, The Swim Journal and ULTRA HD.

IMG Fashion, a division of international sports, entertainment and media giant IMG, is a world leader in the management and production of fashion weeks and designer fashion events and its portfolio of events in the united States includes Fashion Week Live presented by Sephora and Mercedes-Benz Fashion Weeks in New York, Los Angeles and Miami.

Mercedes-Benz USA, headquartered in Montvale, New Jersey, is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the US. This year, Mercedes-Benz USA became the title sponsor of IMG's New York, Los Angeles and Miami Fashion Weeks, signifying unity of all qualities under a sole sponsor.